|Date & Time||Session||Presenter(s)|
|Sep 12, 2018 09:00 - 18:00|
Workshops take place at the Willard InterContinental Washington, D.C., just across from the Summit venue.
|Sep 12, 2018 09:00 - 18:00|
September 12, 2018
|Sep 12, 2018 12:15 - 18:00||Registration Opens|
|Sep 12, 2018 13:00 - 16:30||Uncovering solutions and new opportunities for your insight community|
Get ideas on how to solve your own challenges on building and managing an insight community. Through a speed consulting format, you will collaborate with peers and Vision Critical experts, leaving with an action plan to take your insight community to the next level.
|Sep 12, 2018 13:00 - 16:30||Reprogramming your research mindset |
(WORKSHOP IS FULL)
|Sep 12, 2018 13:00 - 16:30||Hands on with the Sparq Product Management Team|
(WORKSHOP IS FULL)
|Sep 12, 2018 13:00 - 16:30||Accelerating time to value (exclusively for people considering Vision Critical)|
This interactive session will help you accelerate the time to value, help you hit the ground running at kickoff, and get your community set up for success. We'll coach you through the key elements of community onboarding, building a success plan, measuring ROI, and provide ideas on how to liaise with your legal, security and procurement teams. You'll also hear from Smithsonian Media – they recently completed their first year with Vision Critical and will share lessons learned, tips for success, and how to achieve early wins.
A boxed lunch and mid-afternoon snack break will be included.
Smithsonian MediaChristy Ransom
Vision CriticalJenna Dorman
Vision CriticalEllie Hutton
|Sep 12, 2018 17:30 - 19:00||Happy Hour|
Join your fellow attendees and VC staff at the JW Marriott hotel in the Penn Ave Terrace (lobby level) for a casual happy hour of drinks and appetizers.
|Sep 12, 2018 19:15 - 21:15||Walking Tour: The White House at Night|
|Sep 12, 2018 09:00 - 18:00||Avoid disappointment—register early |
The first step is to secure your ticket for the Customer Intelligence Summit. When you register for Summit, you'll have the opportunity to reserve a seat for one of our workshops.
|Sep 13, 2018 06:45 - 07:30||Yoga|
Start off the day with a complimentary yoga class. Space is limited. Registration will open in August via the event app.
|Sep 13, 2018 06:45 - 07:30||Run Club|
Calling all runners. We will have an optional group run for those seeking some cardio to kick off the Summit while still taking in a scenic view. No registration required - the more the merrier. Summit Run Club will meet in the lobby of the JW Marriott.
|Sep 13, 2018 07:00 - 18:00||Registration opens|
|Sep 13, 2018 08:00 - 09:00||Breakfast|
|Sep 13, 2018 09:00 - 09:30||Opening keynote||Scott Miller|
|Sep 13, 2018 09:30 - 10:10||Product keynote||Alan Price|
|Sep 13, 2018 10:10 - 10:40||Networking break|
|Sep 13, 2018 10:40 - 11:20||Keynote: Unlocking the power of strategic storytelling|
Award-winning columnist, author and national champion storyteller Kindra Hall reveals effective and proven ways of making your stories more strategic and impactful. Kindra’s keynote will provide concrete ideas on maximizing storytelling techniques to ensure that the customer intelligence you get from your insight community makes a bigger impact as you share it with your stakeholders and decision-makers.
|Sep 13, 2018 11:20 - 13:00||Lunch|
|Sep 13, 2018 13:00 - 13:45||Using Text Analytics to harness the customer voice|
Customer intelligence isn’t just about collecting data points—it’s about hearing and embracing the authentic voice of the customer. This session will provide practical examples of how you can use new text and sentiment analysis features of the Sparq platform to turn open-ended feedback into richer insight to help improve the customer experience and make smarter business decisions.
Vision CriticalNick Simon
|Sep 13, 2018 13:45 - 14:30||Elevating customer experience as a strategic priority|
Cleveland Clinic is not only a pioneer in medical advancements but also in customer experience. Over 10 years ago, to support the organization-wide mandate of “Putting Patients First,” Cleveland Clinic was the first healthcare organization to hire a Chief Experience Officer, develop an Office of Patient Experience, and launch an insight community. Today, over 70 departments use the community to improve the end-to-end patient and caregiver experience. This interactive session is for all companies that use customer intelligence to improve the experience of their customers.
Cleveland ClinicMisti Allison
|Sep 13, 2018 14:30 - 15:15||Driving business transformation and monetizing your community|
As the world’s leading social video service and community for gamers and an array of emerging content surfaced by its users, Twitch is a leader in making business decisions rooted in user feedback. Through its award-winning insight community, the company has access to an audience that is typically hard to reach and engage with--predominantly male gamers under the age of 34--proving community feedback not only strengthens audience relationships, but also helps deliver more value to partners and drives bigger deals.
|Sep 13, 2018 15:15 - 15:45||Networking break|
|Sep 13, 2018 15:45 - 16:15||Keynote: The data code: What insight professionals know (and need to share with the world)|
|Sep 13, 2018 16:15 - 17:00||The 360 view. Engaging with multiple audiences to get a more complete picture.|
o get deeper insight, the Sacramento Municipal Utility District (SMUD) is listening to the perspective of their unique audiences. They will tell the story of their community journey, impact of hearing from multiple publics, and lessons learned about collaborating with stakeholders and engaging different groups. SMUD uses their online communities to hear from their B2B and B2C customers, as well as their employees, in the development of new products and services from idea generation, concept refinement, testing and product expansion, including the SMUD Energy Store.
Join SMUD to learn how to:
|Sep 13, 2018 17:00 - 17:30||Spotlight on Visionary Award Winners|
|Sep 13, 2018 18:00 - 23:00||Dinner Under the Stars|
Join your fellow attendees in the event's evening gala. No registration required - just wear your badge to gain entry. More details to come.
|Sep 14, 2018 06:45 - 07:30||Run Club|
Burn off the calories from the night before. We will have an optional group run for those seeking some cardio. No registration required - the more the merrier. Summit Run Club will meet in the lobby of the JW Marriott.
|Sep 14, 2018 08:00 - 09:00||Breakfast|
|Sep 14, 2018 09:00 - 10:00||Keynote: Get Your CX Transformation Right The First Time|
Real customer experience (CX) transformations don’t happen by accident. They take a systematic, enterprise-wide approach that avoids seductive shortcuts and hidden pitfalls. As a result, few companies succeed.
During this keynote presentation, guest speaker Forrester Principal Customer Experience (CX) Analyst Rick Parrish will discuss:
|Sep 14, 2018 10:00 - 10:45||Red Bull earns the right to lead the business by engaging stakeholders and millennials|
Reporting directly to sales, the Shopper Insights team at Red Bull has transformed the company’s understanding of who the Red Bull customer truly is. They’ve elevated both the business and the Shopper Insights team with their proactive approach to managing stakeholders across the business. Their ability to engage millennial consumers and consistently deliver actionable insights to Red Bull’s leadership team has impacted the company’s sales/marketing strategies and retail partnerships. Mastering engagement and delivering game-changing insights in real time is due in large part to carefully constructed activities and authentic communication.
Join Marketing Visionary Award winner Red Bull North America in this interactive session to learn how to:
Red BullSarah Shain
|Sep 14, 2018 10:45 - 11:15||Networking break|
|Sep 14, 2018 11:15 - 12:00||How Australia’s leading TV and radio distributor monetizes, drives growth and elevates the role of insight|
Reaching 95% of the Australian population each week, Southern Cross Austereo (SCA) is the leading radio and TV distributor in Australia. Through five insight communities, SCA measures brand awareness and shifts in perception while getting insight on improving partnerships with third-party advertisers. In 2017 alone, SCA generated over $15 million in additional revenue by monetizing its communities. Today, more than 12 internal teams leverage the company's communities.
Southern Cross AustereoJasmine Beech
Southern Cross Austereo
|Sep 14, 2018 12:00 - 12:10||Special presentation from Rival Technologies|
|Sep 14, 2018 12:10 - 13:10||Seth Godin closing keynote|
Dancing on the edge of a revolution
|Sep 14, 2018 13:10 - 15:00||Lunch and Meet & Greet with Seth Godin||Seth Godin|